Hello
My name is David Hsia. (Pronounced SHAH like Persian royalty or SHAWshank like Tim and Morgan’s redemption.) I’m a designer with over 10 years of experience in making things look good. Like, REALLY good. So, please. Say hi.
Recognition
Cannes Lions, One Show, Webby Awards, FWA, The Bees, MIXX Awards, IAC Awards, Google Creative Sandbox, Great Plains Journalism Awards
Contact
T: 626 278 5431
David
T.
Hsia
Art Direction
&
Design

Client

Toyota

Project

Toyota’s new tagline and shift in brand philosophy meant a rebranding was in order. ‘Let’s Go Places’ embodies energy, aspiration, optimism and consumer inclusiveness with the brand. The task involved new logo lock-ups, brand identity standards and an online style guide.

Role

Design